The Venue Mall by Alassema is a luxurious shopping and entertainment centre located in the affluent New Cairo district of Egypt. This article will provide an overview of the mall, its features, facilities, and services. Additionally, this article will discuss the types of stores and restaurants available in the mall, the safety and security measures in place, and the lifestyle opportunities that the mall offers. Furthermore, this article will provide information on the mall's proximity to local attractions and points of interest, as well as its amenities and services. Finally, this article will provide an analysis of the New Cairo retail market, along with an overview of the current trends in the industry.